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Tourism Marketing

Now to the future  With the Townsville City Council’s decision on funding for Townsville Enterprise drawing nearer the marketing and economic development organisation has conducted a study into the value of the projects they are pursuing to the region’s economy. 11 Jul 2008

North Queensland outstrips regional neighbours  Townsville Enterprise has taken the unique opportunity presented by a fresh Council, fresh Chairman and fresh fiscal year to benchmark the region’s key economic indicators against neighbouring regions. 10 Jul 2008

Townsville in the presence of royalty  The cruise ship Sun Princess has returned to North Queensland waters for the third time this year. The Sun Princess will anchor off the coast on Thursday – with Sunferries again acting as a tendering service for the vessel. The 261 metre Sun Princess will be carrying almost 2000 visitors, predominantly from Western Australia. 01 Jul 2008

Townsville for sale at ATE  Townsville Enterprise led a delegation from the local tourism industry to Perth last week for the Australian Tourism Exchange (ATE). Representatives from Sunferries, Sunsea Travel, Jupiters Townsville and Reef HQ showcased North Queensland region as a vibrant tourism destination. 25 Jun 2008

North Queensland on air  The Townsville episode of Mercurio’s Menu is set to broadcast to fellow 29 May 2008

Go to town on us  Townsville and Magnetic Island will feature in a new advertising campaign aimed 16 May 2008

Princess gets some tender loving care  The Sun Princess has returned to North Queensland waters – anchoring off the coast of Magnetic Island for the second time in a fortnight. Sunferries will again act as a tendering service for the vessel – bringing passengers to Townsville or Magnetic Island for the day. 22 Apr 2008

North Queensland flavours Mercurio  Following the success of Paul Mercurio’s Food Trails, Mercurio’s Menu will be 17 Apr 2008

Calling for North Queensland tourism nominations  Nominations for the 2008 Townsville Airport North Queensland Tourism Awards will 15 Apr 2008

Tourism body has new head  Townsville Enterprise is pleased to announce the appointment of Brent Randall as the new Manager of the Destination Marketing and Development team. 02 Apr 2008

Indigenous Tourism gains great momentum  The Great Tropical Drive had launched North Queensland’s Indigenous tourism 12 Feb 2008

Townsville goes green for volunteers conference  Townsville will see an influx of tourism volunteers to the city this week for the 29 Jan 2008

Plenty of reasons to be jolly  Townsville Enterprise projects have delivered an economic windfall to the region ensuring the long term outlook for the region is for continued growth and prosperity. 20 Dec 2007

Indigenous Tourism Development  As part of the Commonwealth funded Great Tropical Drive self drive touring project Townsville Enterprise has been working with government agencies and Indigenous tourism operators to develop and promote Indigenous tourism businesses in North Queensland. 19 Dec 2007

Germans Liebe Great Tropical Drive  Regional Tourism Organisation Townsville Enterprise has recently undertaken an international sales and media mission into the UK and Europe tourism industry. The mission, aimed at promoting the Great Tropical Drive and Townsville region, gave industry a taste of what the region has to offer as a destination. 14 Dec 2007

Program delivers Christmas presence  Channel Seven’s new weekend Sea Change TreeChange program brought immediate results for the region after a Townsville special aired last weekend. The program provided a snapshot of opportunities in the region during a time of year that many are considering potential relocation. 13 Dec 2007

Historic Noorla takes out honours at Queensland Heritage Awards  Ingham’s Noorla Boarding House and Hotel has capped off a highly successful year by taking out two prestigious awards at this year’s Queensland Heritage Awards held on 13 September 2007 at the Conrad Treasury Casino in Brisbane. 27 Sep 2007

Billboard a high-point for winner at North Queensland Tourism Awards  For the third consecutive year, local company Paradise Outdoor Advertising will be providing a business billboard to the winner of the Best New Tourism Development winner at this year’s Townsville Airport North Queensland Tourism Awards. 24 Sep 2007

Tourism operators have the wood on each other  Hidden Valley Cabins and the Hervey’s Range Heritage Tea Rooms share some common ground – and their joint success is about to be featured on national television. WIN’s Your Business Success program is about to feature the innovative operators as leaders in the sustainable tourism market. 06 Sep 2007

Hidden Valley leaves no footprint  North Queensland operator Hidden Valley Cabins and Tours has taken environmental sustainability to a new level – with moves afoot to neutralise the business’s carbon footprint. 31 Aug 2007

Party theme just the ticket for NQ Tourism Awards  The 2007 Townsville Airport North Queensland Tourism Awards are set to deliver one of the most exciting and surprising events for tourism operators, in a night of well-deserved celebration and recognition. 28 Aug 2007

International award for Great Tropical Drive  North Queensland tourism attraction, the Great Tropical Drive, has been honoured with a 2007 Pacific Asia Travel Association Gold Award. 26 Jul 2007

International market on the rails to success  Queensland Rail’s General Manager of Marketing & Sales, Wayne Carlson will address a tourism industry gathering on international marketing strategies today. His presentation to local operators and a group of inbound tourism operators (ITO) is part of the annual ITO famil held in partnership with Tourism Queensland, Qantas and the Australian Tourism Export Council. 24 Jul 2007

Total Travel Joins Book Queensland Online  Townsville Enterprise is pleased to announce that leading travel website, TotalTravel.com, will be joining the list of Distribution Channels selling Book Queensland Online products. 13 Jul 2007

See the Sunrise at Herveys Range  Channel 7’s popular breakfast television show Sunrise will base their Weather Wagon at the popular Herveys Range Heritage Tea Rooms on Tuesday morning. 29 Jun 2007

Queensland Online Distributors  Distributors are queuing up for the chance to sell North Queensland to the world via the Queensland Online booking project. With 74 local tourism operators signed up to sell their products online there’s a compelling case for major online vendors to market these businesses over the internet. 08 Jun 2007

Tourism stock take  As the 06/07 financial year draws to a close the Townsville Enterprise Tourism Team is looking back on a 12 month period where both domestic and international tourism has seen record growth. 08 Jun 2007

Townsville taking Europe by storm  Townsville Enterprise Tourism Manager Martina Neidig has returned from a whirlwind tour of Europe where she found a pleasing awareness of the North Queensland region in 360 appointments on the sales mission. 30 Apr 2007

North Queensland's tourism numbers up  North Queensland is the state's fastest growing domestic holiday destination. 13 Mar 2007