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Value of Conferences to a destination

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Value of conferences to host organisation

  •  Conventions and conferences encourage the exchange of ideas & introduce opportunity for national and global networks
  •  Opportunity to profile research or other key organisation messages to national colleagues
  •   Media exposure – locally to profile the organisation and its convention and nationally in industry publications
  •   Conventions encourage information sharing & contribute to the education, training and knowledge base of those who reside in the host destination
  •   Conventions have the capability to attract key industry and business leaders to the region, either as speakers or attendees at conferences, with potential for future trade and investment attraction

Value of conferences to a host region

  • Conference delegates are generally high yield visitors and spend more within the destination than leisure visitors
  • Business Events provide a means of attracting new visitors who would not otherwise have been attracted through the usual leisure tourism channels
  • Business Events visitors have the potential to return again to the region as accompanied leisure visitors
  • Potential Participation in pre or post- event activities and touring ensures that the economic impact is neither confined to the event itself nor kept exclusivley within the host venue and destination. 
  • Business Events generate investment in tourism and recreation infrastructure, increasing the available attractions for the local population and visitors alike
  • Positive and highly valuable media exposure can be achieved for the host destination with the staging of conventions which have a powerful and/or significant media message
  • Business Events contribute to local employment and business prosperity due to its labour-intensive requirements and wider dispersal of the dollar throughout the community beyond traditional tourism suppliers
  •  Convention business can be attracted to a destination to off-set troughs in seasonal tourism business and peak periods

Facts & Figures

  • International business event delegates spend, on average, $637 per person per day (Source: Australian Association of Convention Bureaux)
  • National business event delegates spend, on average, $420 per person per day  (Source: Australian association of Convention Bureaux)
  • State business event delegates spend, on average, $363 per person per day  (Source: Australian Association of Convention Bureaux)
  • Regional business event delegates spend, on average, $100 per person per day  (Source: Australian association of Convention Bureaux)
  • In the 2006/07 financial year there was an estimated delegate expenditure of over $18Million from business events held in Townsville and North Queensland (for business events with 15 or more delegates, the majority of whom stayed overnight in the region)
  • In comparison to business event delegates, visitors to the region will spend on average $72.00 per person when attending a major community event (source: AEC Group)
  • In comparison to business event delegates, leisure tourist spend only $180 per day (source: Tourism Queensland Regional Report) 
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