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Our Vision & Mission

Our Vision for Townsville Enterprise

Townsville Enterprise will be the leading economic development and destination marketing organisation in regional Australia.

This will be achieved by:

  • developing and maintaining strong Sponsor, Supporter and Stakeholder relations
  • ensuring a strategic and robust planning process with regular reviews of performance on core projects against targeted outcomes
  • being an employer of choice through HR policy, implementation of development opportunities, remuneration and recognition
  • working in accordance with our shared values
  • ensuring that we work as effectively and efficiently as possible with our resources.

Our Mission

As the peak economic development and destination marketing organisation for North Queensland, Townsville Enterprise identifies, develops and leads, or supports as appropriate, strategically important projects and lobbying for sustainable economic growth.   

We position North Queensland as a dynamic and diverse regional economy and destination to attract investment, tourists and business events.  

Our Vision for Townsville and North Queensland

Townsville and North Queensland will be widely known and acknowledged as a great place to live, work, study, visit and invest. This will result in continuing prosperity for the region through the diversity and growth of the economy, growth of the tourism industry and growth of the population.

This will be achieved by relevant regional stakeholders working together to deliver:

  • A diverse and sustainable, growing economy
  • Appropriate transport, energy, water and industrial and residential land infrastructure
  • A high quality of community infrastructure such as education, health, parks, retail spaces, public facilities and lifestyle amenities
  • A high quality and diverse range of commercial accommodation, conference facilities and tourism experiences
  • Private investment into industry and businesses
  • A large, skilled workforce
  • Marketing of the city and region to ensure awareness of what we have to offer